David Jasmund

E: djasmund@pcecompanies.com

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Florida Marketing Organization (FMO), an Orlando based insurance agency providing healthcare solutions throughout Florida, recently announced it has formed a partnership with Baldwin Risk Partners (BRP), a Tampa based insurance distribution holding company.  PCE Investment Bankers served as financial advisor to FMO.

Founded in 2004, FMO’s many partnerships with healthcare providers and community organizations has established their Florida Medicare Options team as the leading group of agents in the Medicare Managed Care Industry.

Bryan Peck, owner of FMO stated, “This partnership is necessary so we can maintain multiple independent contracts offering our agents the best opportunities. These opportunities will help all of our agents and employees continue to be successful for many years to come.”

Both companies (FMO and BRP) are experiencing great success and momentum and have great opportunities ahead of them.  “We believe together, we will be better able to achieve our combined vision of growth in the Medicare field,” said Trevor Baldwin of BRP.

PCE’s David Jasmund commented, “BRP is a great fit for FMO bringing high caliber back office support, while the addition of FMO broadens the BRP geographic footprint.  Both companies will certainly benefit from their combined efforts.”  Bryan Peck continued, “We are very pleased with the outcome and feel PCE did a tremendous job helping us explore our options in the marketplace and navigate the transaction to a smooth close.”

FMO will continue to operate under the name, Florida Marketing Organization, and with the same core group of staff members.


About: Florida Marketing Organization was founded in 2004 as an Insurance agency working with many of the healthcare providers across the state of Florida. FMO’s focus is dedicated to working with healthcare groups and community organizations to offer positive and affordable healthcare solutions to Medicare beneficiaries. Through our partnerships with local businesses Florida Marketing Organization has established itself as one the leading companies in the Medicare Managed Care business.

About: Baldwin Risk Partners is an insurance distribution holding company. Its core focus is on management of resources and capital to fuel organic and acquisitive growth in the insurance industry. Under BRP, these investments bring new professionals, increased geographic representation, expanded value propositions, innovation and new lines of insurance competency. BRP member companies include Baldwin Krystyn Sherman Partners, The Villages Insurance Partners, Medicare Insurance Partners, American Risk Partners, and Florida Marketing Organization.

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David Jasmund


David Jasmund

Investment Banking | ESOP

Orlando Office

407-621-2111 (direct)


407-621-2111 (direct)

407-621-2199 (fax)